When a business owner first sets up an e-mail marketing campaign, he or she may unknowingly breach established standards of etiquette. Keeping your emails professional keeps your customers looking forward to your marketing newsletters. Read this article to learn how to properly use e-mail marketing.
When adding consumers to your email list, require that they double opt-in. While it may seem cumbersome, it solidifies their interest in your emails, and will prevent any issues with spam issues and complaints.
This may seem like an obvious tip, but it’s important to be sure that every email address is correct on your mailing list. Recording incorrect email addresses will result in much time wasted both collecting and tracking down valid addresses. This will cost you time.
Promote special offers or limited time sales exclusively through email as a way of fostering excitement in your customers to be receiving your emails. This type of email marketing gives the readers value for participating, but it may also encourage them to refer their friends. A good referral program can increase your number of customers.
With any email marketing materials, limit the use of graphics. Certain email programs will block email that is packed with graphics, so certain members of your audience might not even be able to access your information. As well, emails that are heavily laden with graphics are often seen as junk or spam mail by email programs, meaning your email could land in a junk folder very easily.
One thing that will make a business’s e-mail marketing program more effective is maintaining branding consistency across all messages. Whether you are dealing with a name, subject or overall email design, try and make it somewhat stable, so that it can become recognizable as time progresses. People will wonder where an email came from if it doesn’t look like your brand.
Keep your messages short and to the point. People aren’t likely to read much more than a few paragraphs about your marketing. They are busy and don’t care what you are talking about. Make your point and allow your readers to move on, and they’ll come back for the next installment.
Refrain from using images in your emails if possible. While images may look good, it takes a longer time for them to load, that is if they even load at all. Remember that there are different internet speeds as well as types of computers and mobile devices. High quality content is more important than cute images. Your content will be accessible to more subscribers–who will be more likely to stick around–if you keep these things in mind.
As stated above, it is vital for you to practice the proper protocol for marketing by email. Treat your customers as you wish to be treated yourself and you’ll find that they buy from you time and time again. Apply the advice from this article so you have happy customers and not ones that are annoyed.