When a business owner first sets up an e-mail marketing campaign, he or she may unknowingly breach established standards of etiquette. Keeping your emails professional keeps your customers looking forward to your marketing newsletters. Read this article to learn how to properly use e-mail marketing.
When adding consumers to your email list, require that they double opt-in. While it may seem cumbersome, it solidifies their interest in your emails, and will prevent any issues with spam issues and complaints. Continue reading
Learn How To Not Screw Up Your List Building
Ok, “bin’ der dun dat”… so here is your chance to NOT make the same mistakes I did while I learned how to build good quality lists and keep the subscribers happy, content and best of all… staying on the list!
Below is a list of my Top Ten Biggest Blunders that I’ve made over the past 3-4 yrs of list building… read’em and weep people (or at least learn from them, OK?):
- Using My Own Hosting & Domain as My List Server
Wow… this is #1 because of just how much damage it can do to your reputation, your bank account and your future progress. DO NOT EVER use your own hosting, your own domain name or a script you found or set up on your hosting to act as your list server/autoreponder… PERIOD! I’d list off the 1000 reasons you don’t do this but here are the top ones- getting your hosting shut down, losing your domain name, having your name and brand besmirched, getting accused of spamming, possible fines/lawsuits… should I go on? A Terrible Idea… Don’t Do It! Continue reading