When a business owner first sets up an e-mail marketing campaign, he or she may unknowingly breach established standards of etiquette. Keeping your emails professional keeps your customers looking forward to your marketing newsletters. Read this article to learn how to properly use e-mail marketing.

When adding consumers to your email list, require that they double opt-in. While it may seem cumbersome, it solidifies their interest in your emails, and will prevent any issues with spam issues and complaints. Continue reading →